You are browsing the cereals. You do not understand cereals. How do normal people select their cereals? All cereal packaging appears to be largely the same: a box with a picture of an anthropomorphous animal cavorting about behind a large bowl of the cereal contained within. The cereals in all the pictures of bowls are indistinguishable to you. Which cereal do you like? You have no idea.

Further down the aisle you see Tom Cruise. He is wearing a large pair of sunglasses and has a box of cereal in either hand. He's slowly looking at each in turn whilst muttering to himself.

Do you want to:

go and talk with Tom Cruise?
avoid him and continue shopping?